Athlete Spotlight
THE PRICE OF THE PODIUM: UNDERSTANDING THE ATHLETE ECONOMY
April 4, 2024
THE ULTIMATE DESTINATION FOR
PRO WOMEN ATHLETE PARTNERSHIPS
Parity is the only platform offering brands the opportunity to partner with professional women athletes across all sports for campaigns, appearances, and more.
ELEVATE
YOUR BRAND
Brand Storytelling
Create buzz and build your brand. Athletes bring unmatched authenticity and engage audiences as ambassadors.
In-Person Activations
Inspire your audience and bring brand values to life. Whether it’s a moving keynote or fun meet and greet, you’ll deliver an unforgettable experience.
Content Creation
Leverage athlete popularity and creativity on digital platforms. Reach your key audience with a voice they trust.
Strategic Consulting
Not sure where to get started with women’s sports? Parity can take your goals and build a creative and effective strategy.
-
BRAND
STORYTELLINGCreate buzz and build your brand. Athletes bring unmatched authenticity and engage audiences as ambassadors.
-
IN PERSON
ACTIVATIONSInspire your audience and bring brand values to life. Whether it’s a moving keynote or fun meet and greet, you’ll deliver an unforgettable experience.
-
CONTENT
CREATIONLeverage athlete popularity and creativity on digital platforms. Reach your key audience with a voice they trust.
-
STRATEGIC
CONSULTINGNot sure where to get started with women’s sports? Parity can take your goals and build a creative and effective strategy.
1,000+ ATHLETES
4,500+ ACTIVATIONS
Sports
81
Olympians
231
Parents
93
National Records
51
Coffee Drinkers
549
Olympians
231
Paralympians
37
Countries
28
100% OPEN TO
WORKING WITH YOU
Dog Parents
316
NCAA Champs
139
OLY & PLY Medals
198
Bloggers
103
World Records
20
Wine Drinkers
379
Side Hustlers
418
IT'S TIME TO INVEST IN
Parity revolutionizes brand engagement by harnessing the growing popularity of women's sports. We offer an unmatched platform for brands to connect with professional women athletes, elevating their market presence through innovative campaigns and appearances.
IT'S TIME TO INVEST
IN WOMEN'S SPORTS
$1.3B
Projected 2024 revenue for women’s sports in 2024 - up 200% from 2021 actuals.
[Source: Deloitte, 2023]
IT'S TIME TO INVEST
IN WOMEN'S SPORTS
85%
Of women’s sports fans say that a brand’s support of women’s sports positively impacts their purchase decision.
[Source: Parity fan survey, 2023]
IT'S TIME TO INVEST
IN WOMEN'S SPORTS
63%
Of women expect brands who sponsor sports to give equal time to men’s and women’s games in their advertising.
[Source: Women’s Sports Trust and ONESIDE, 2024]
READY TO EXPLORE
THE POSSIBILITIES?
Our athletes were born ready.
LATEST NEWS
See what we’re up to, meet our athletes, and read about the trends shaping women’s sports.
Athlete Spotlight
I CHOSE TO REPRESENT MY “OTHER” COUNTRY
April 3, 2024
Athlete Spotlight
BODY DYSMORPHIA IN THE FEMALE ATHLETE
March 27, 2024
