The EOS team understands how much dedication and hard work it takes to be a world-class athlete. These are just a few of the qualities which make athletes some of the best professionals.

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About Us

Partnering with the national offices of U.S. professional sports leagues like USA Track and Field (USATF) and the NFL, EOS works with athletes to expand their career opportunities after they are finished competing.

Who We Are

The EOS team understands how much dedication and hard work it takes to be a world-class athlete. These are just a few of the qualities which make athletes some of the best professionals. Because of this, we strive to provide the best career coaching, mentoring and job exploration services aimed at helping you start new careers after your athletic careers come to a close. We know the amount of time and effort you put into becoming the best athlete you can be, and we’re confident that you can replicate that success in whatever comes next.
Elites Optimization Services (“EOS”) is a sports/technology company based in Harlem, New York that creates tools and experiences to improve the lives of professional athletes. We are former Wall Streeters from elite firms like Goldman Sachs and Bridgewater Associates who love sports. We recognise that the hard work and dedication required to become elite athletes are some of the traits that make the best professionals. We recognise that there still exists a major gap—in knowledge, guidance, access, and opportunity—that prevents many athletes from transitioning successfully to the working world. Our aim is to close that gap through knowledge and education while building an incredible business along the way.

What We Do

We offer a variety of services and programs for athletes through subscription agreements with national sports leagues. Our goal is to build effective national partnerships with every professional U.S. sports league so that we can touch the lives of athletes everywhere.

Our Goal

Our goal is to alleviate the stress that comes with transitioning from being an elite athlete into an equally successful professional. And because we understand that training and competition come first, honing your skills to plan for your future will make you a better athlete today.

Our Program

Our two-year transition success program matches athletes with professional career coaches and world-class mentors to help athletes reach post-athletic career goals. Our team understands the unique needs of athletes and all EOS coaches and mentors have been carefully trained in the dynamics of working with you.

Meet our
strongest team


Bill Shelton

Bill Shelton’s lifelong goal is to build businesses to help people thrive in their lives.

He is currently the CEO and Chief Mentor at Elites Optimization Services whose mission is to improve the lives of athletes: their sports performance, their financial independence, and their overall health. EOS will accomplish this mission by creating communities centered around all the major sporting associations in the United States and by connecting the athletes more closely with their fans who compete at the recreational, high school and youth levels. He is also the personal mentor for several Olympians and world-class track athletes including Michelle Carter, Justin Gatlin, and Shannon Rowbury.

Prior to EOS, he served as Managing Director in equity derivatives at Deutsche Bank and Goldman Sachs. While on Wall Street, Bill recognized the need for regular “main street” investors to gain access to the sophisticated financial products that were available to institutional investors and grew the business at Goldman Sachs to over $100mil revenue per annum by providing products for retail investors. During his tenure at both Goldman Sachs and Deutsche Bank, Bill also invested his time to cultivating women leaders from his network and developed the Women’s Video Conference Series for a group of talented female colleagues. The program was an overwhelming success featuring C-suite executives and board members at companies like Home Depot, Church’s Chicken, and the LA Times.

Bill’s passion to help people through the formation of innovative businesses started 25 years ago while in business school. At that time, he developed educational math software that used role models to teach math lessons. This business plan came in second place in the annual Colgate Darden business school plan competition and became Bingwa Software. Bingwa’s most successful product was the Mathematical Heritage Series that was used in over sixty school systems nationwide. Church’s Chicken purchased and donated a special edition of the Mathematical Heritage Series to an additional 700 schools across the country for Black History Month. During his tenure as CEO of Bingwa, Bill was recognized as one of “America’s Top 50 Blacks in Technology” and as a finalist for Black Enterprise’s Inaugural Business Innovator of the Year Award.

Today, Bill spends a significant amount of his time in community service as board member and board president for the Legislative Drafting Institute for Child Protection (LDICP). LDICP was established to respond to the need for clearer, better researched, and more easily implementable laws in the area of child protection. Its first project was to research and draft a comprehensive list of policies to better protect youth sports participants from child sex predators in track and field. Bill is also a former board member of USA Track and Field where he served on the investment committee and as the chair of the business development committee. Bill tries to balance his life through his community service activities and pushing himself physically.

He enjoys lifting weights and still competes as a Masters track athlete in the 200m and the 400m. Bill is a former M50 Masters American Record holder in the 4×400 and former winner at Penn Relays (2015) and Millrose Games (2015) in the 4×400 M50 Masters division.

Track provided the start to Bill’s college education where he was a full-scholarship recipient at Texas A&M University and graduated with a bachelor of science degree in Petroleum Engineering. His educational background also includes a Masters in Business Administration from the University of Virginia’s Darden School of Business. At the University of Virginia, he was awarded the C. Stewart Sheppard Leadership Award for his exceptional leadership in addressing racism at the University of Virginia which is another illustration on how Bill combines giving back to the community while in business or in school.

Bill can be reached at

Minji Ro

As the COO of Elites Optimizations Services, Minji is uniquely qualified to oversee all operations, including technology, to develop and provide outstanding products for the professional athlete community, while also contributing to society-at-large.

EOS allows Minji to utilize her first-hand experience with transitioning from one career path to another. Prior to EOS, Minji worked on Wall Street for 12 years at Deutsche Bank and Goldman Sachs within sales and trading in equity derivatives, and at Bank of America Merrill Lynch as an analyst in investment banking.

For Minji, EOS combines her love of sports and business acumen with a strong passion to improve the working environment for women and the LGBTQ community. While at Goldman, Minji served as Co-chair for Pride month and also managed all aspects of the Women’s Video Conference Series, a mentoring program for junior women, which was later brought over to Deutsche Bank. At Deutsche, she was the point person for an innovative LGBTQ recruiting contest with over 70 teams of undergraduate student participants partnering with LGBTQ not-for-profit organizations. Minji was recognized as being among the top 5% of performers in the Vice President population at Deutsche, while also serving on the dbPride Steering Committee and the Northwestern recruiting team.

Minji’s interest in improving the professional sports business began early on and continues to grow. At Northwestern University, Minji authored a senior thesis entitled, “NBA vs WNBA: The Pay Disparity in Professional Basketball.” She was also the first paid intern at the WNBA’s Chicago Sky and eventually received a full-time offer to be the Sky’s Manager of Finance and Operations. Currently, Minji chairs the Associate Board for Athlete Ally, whose mission is to end homophobia and transphobia in sport and to encourage and enable the athletic community to champion the cause of LGBTQ equality.

Minji lives in New York City with her wife, Phillippa, and their miniature schnauzer, Harry. While Minji regularly plays basketball and is the former Commissioner and board member for the New York City Gay Basketball League, Phillippa is a competitive triathlete who has completed several marathons, including Chicago, Paris, and New York.

Shannon Rowbury

Shannon Rowbury, Strategy Captain for Elites Optimization Services, is responsible for the development of corporate initiatives and strategic partnerships. Her profound understanding of sport, leadership and innovative thinking, make her uniquely qualified to optimize the EOS experience for professional athletes who are transitioning to post-athletic careers.

As one of the most accomplished US Track athletes of all time, Shannon’s longevity in her sport is inspiring. Her honors include three time Olympian (4th in the 2016 Olympics), two-time World Bronze Medalist, American Record Holder at three distances (1500m, 2 miles, 5000m), ranked top-10 in the world for a decade.

Shannon is also the co-founder of Imagining More, a non-profit organization that promotes arts and athletics amongst young women, and she is a member of the PA/USATF Foundation Board of Directors. Most recently she was selected by the US Department of State to serve as a Sport Envoy to Morocco.

A Duke University alumni, Shannon graduated magna cum laude in 2006 with a BA in English, Theater and Film Studies, and in 2008 went on to receive her Master’s Degree in the Humanities.

Manuel Barbero

As CTO Advisor for Elite Optimization Services, Manuel defines and implements EOS digital platforms and solutions. His background includes hands-on experience building and deploying mission-critical software leading highly-skilled technology teams. He was Head of Architecture for Core Management at Bridgewater Associates and has held CTO positions at UBS and KPMG where he led the Financial Services technology advisory practice. He has also been Operating Executive and CTO for a FinTech start-up, delivering SaaS solutions for AI-based capital value preservation.

Manuel holds an MBA and a graduate degree in Artificial Intelligence from Columbia University He earned his Msc. in Computer Science from Telecom ParisTech and was a visiting scholar at the University of California in San Diego. He currently serves as Chief Architect at Northwestern Mutual, the Fortune 100 Life Insurance leader.

Paul Presley

Paul Presley serves as Technology Captain for Elite Optimization Services. A technology thought leader with over twenty years of experience, Paul is CTO of a multi-billion dollar financial services company and responsible for creation and delivery of the next generation technology platforms. Paul is passionate about building high-performance teams, delivering client-centric application suites and aligning technology strategy to business value.

Paul’s prior assignments include Head of Engineering and Development for Bridgewater Associates, Technology Strategist for Goldman Sachs, CTO for multiple software firms, and Chief Technology Architect for VeriSign. Paul also founded and served as President of two IT consulting firms: G2XL and Ironsite Security, Inc.

Paul holds a bachelor of science degree in Chemical Engineering from the University of South Alabama. He serves on the technical advisory board for select startups and remains active in the emerging technology community.